Social Issue Marketing

While preserving cultural values, social issue marketing is a process that uses marketing mix strategies to influence behavior and drive societal change. The approach encompasses health and risk communication, environmental protection, financial well-being projects, and other societal initiatives.

Arguably more challenging than commercial marketing, Campaign Crafters is here to help you tackle the daunting task of moving people to action. Our strategies build upon your target audiences’ self-interest and behavioral barriers so you can offer compelling alternatives to influence meaningful change.

Starting with a bottom-up orientation, we create audience-centered approaches that appreciate your target audiences’ perceived needs and encourage sustainable behaviors to meet those needs. It is about choice. Your audiences will conduct a value swap by adopting new behaviors in exchange for outcomes they see as more beneficial.

From strategic planning to impactful execution, we are ready to propel your initiative to new heights. Let us create a lasting impact together.