Crisis Communication & Reputation Management
A crisis can strike any organization or individual. It occurs when a perceived breach of expectations crucial to your stakeholders has the potential to cause significant reputational or operational damage.
Your reputation is a valuable intangible asset. A strong reputation creates loyal customers, top talent, investors, positive media coverage, and productive stakeholder relationships.
Crisis communication and reputation management are closely related. Our three-stage approach to crisis management covers the entire crisis lifecycle: pre-crisis, crisis event, and post-crisis.
Pre-Crisis: Before a crisis strikes, we help you detect early signals across communication channels and build solid networks using proactive PR methods. The pre-crisis stage is vital for preparing and scanning for internal and external threats. It is also when you create mutually beneficial relationships via social media, community engagement, media relations, and other PR approaches.
Crisis Event: During a crisis, we support your efforts to contain the situation by employing communication best practices and maintaining open lines of communication with stakeholders.
Post-Crisis: After the crisis, we evaluate your response actions to enhance future operations and measure stakeholder sentiment.
Your reputation is too valuable to risk. Secure your reputation and prepare for the inevitable. Let us help you navigate the challenge with confidence.
Focus Areas
- Crisis communication plan kits
- Reputation management
- Crisis communication training
- Threat assessments
- Interview prep
- Key publics
- Relationship building
- Social listening
- Crisis management content creation
- Stakeholder communication
- Social media
- Media kits
- Media audits
- Strategic response development
- Monitoring
- Crisis communication team building
- Press releases, key messages, and statement templates
- Crisis scenario and response strategy planning
- Crisis management and response evaluation