Media & Influencer Relations
Media practitioners receive several press releases and media kits daily. Most go unnoticed. At Campaign Crafters, we help you stand out and increase your opportunities for earned media through journalist-centric methods and proactive issue tracking.
Whether proactive or reactive, media relations is the strategic relationship between PR practitioners and journalists. It is planned and purposeful. Similarly, influencer relations is a strategic process designed to increase awareness, build credibility, mitigate crises, and shape public perception.
Your relationships with journalists and influencers will vary because they have different goals and motivations. While media coverage is cost-effective and earned, influencers offer paid exposure. Journalists seek newsworthy stories relevant to their audiences. Influencers drive purchasing decisions and initiate trends for compensation.
The first step is to establish your baselines. These benchmarks help you draft objectives and evaluate performance post-campaign. Initially, you gain insights about your competitors and relevant stakeholders. We also assess audience knowledge, attitudes, and behaviors.
With insight into your position, Campaign Crafters will develop a media relations strategy that targets your key audiences. After a media audit, we create tailored information subsidies and pitches to distribute your messaging impactfully.
From earning media coverage to securing influencer partnerships, we can enhance your visibility and shape audience perception. Let us elevate your narrative.
Focus Areas
- Media kits
- Press releases
- Fact sheets
- Backgrounders
- Articles
- Industry publications
- Media audits
- Trendjacking
- Key messages
- Story angles
- Media relations strategy
- Email pitches
- News conferences
- Media training
- Performance evaluation